This is a piece of a Russian Mi-24 helicopter that tried to attack Ukraine, but was shot down by the Armed Forces of Ukraine. Now it's a military trophy, which helps raise money for Ukrainian defenders. All profits (except for the needs of production, delivery, and operation of the store - about 15%) go to the purchase of trucks for the Armed Forces.
Pickup trucks help military units to be mobile and to transport wounded soldiers. Cars are consumables, so new ones are constantly needed.
Since the full-scale Russian invasion, we have brought more than 70 cars to our defenders.