PODYH is a Ukrainian womenswear brand created at the intersection of architecture and fashion. The brand's main idea is to reconsider the architecture; approaches and techniques of architects through clothing and accessories. PODYH was founded in 2021. The designer of the brand - Daria Plaksyuk - graduated from architecture school. Positioning it at the crossroads of architecture and fashion, the architectural background collaborates greatly with the aesthetics and meaningfulness of the brand’s designs.