If one could describe Ukraine in one word, it would be Bravery. That’s why all our merch items speak it out loud. The first two collections are Bravery Original, and Bravery Is in Our DNA. Made in vibrant Ukrainian colours, simple and clean, each item has nothing to do with fashion, though. It is both statement and action. 25% of the revenue will be donated to the verified Ukrainian funds. That’s how one little T-shirt can restore the whole country.
We also have some Easter eggs hidden in each item. Every piece has its own unique tag number, which is simple to decode. First comes the number of the collection, then the number of the item itself, and last, the drop number.